Pivot under Pressure
Malman Law PPE Amenity Kit
CAMPAIGN: When your only reason to be in business is to ensure protection against injustice, you’d better be prepared when a pandemic takes over.
CHALLENGE: To quickly develop a brand-centric PPE amenity kit to provide Malman Law’s more than 2000 clients enough protective gear to last until the retailers could stock their shelves to service the Chicagoland area.
SOLUTION: PIVOT, PIVOT, PIVOT! We literally switched from event-based merchandise to PPE overnight. By using our merchandising expertise, we did more than create sanitizers, masks, and wipes. Each embossed pouch was shrink-wrapped to give Malman’s clients a high degree of confidence the contents were not compromised .