Let’s Get “Personnel”
Elite Staffing Mid-Market Lead-Gen Kit
CAMPAIGN: New business campaign targeted at the middle-market client prospects which the sales team had not been able to ‘crack’.
CHALLENGE: Develop a Call-To-Action campaign targeted to HR Director to demonstrate the level of personalized service Elite Staffing delivers as a trusted vendor partner.
SOLUTION: Building the campaign around our own creative message “I can PERSONNELize a staffing solution that works for you, just like I personalized your pen.” Using a play on words ‘personal’ with ‘personnel’, we created a highly personalized direct mail campaign.
Choosing a Waterman® Rollerball pen to convey its high degree of commitment, Elite had each recipient’s name engraved on the pen’s cap and placed only those caps in custom tray boxes separate from the actual pens. Each salesperson’s signature and contact information were printed directly on the box tray with a message instructing prospects to call their rep for a meeting in order to receive the pen!
RESULTS: A total of 280 box mailers were sent. Contact was made with 205 prospects achieving a 73% Return-on-Objective (ROO). Edventure received personal phone calls from the Elite Staffing AE’s thanking us for helping get into accounts they’ve been calling on for three years!