Beyond the Logo

December 10, 2021

Malman Law PPE Amenity Kit CAMPAIGN: When your only reason to be in business is to ensure protection against injustice, you’d better be prepared when a pandemic takes over. CHALLENGE: To quickly develop a brand-centric PPE amenity kit to provide Malman Law’s more than 2000 clients enough protective gear to last until the retailers could […]

December 8, 2021

Babybel Influencer Spiffs CAMPAIGN: Babybel wanted to create merchandise for influencers, to be ready for their Summer 2020 campaign. Edelman was tasked with creating the design production and finding a way to appeal to both adults and kids. The merchandise sets included a bamboo bento lunch box for adults, collapsible plastic lunch boxes for kids, […]

December 5, 2021

Dark Horse Wine & Stopper CAMPAIGN: New Product Launch for Dark Horse Big Red Blend CHALLENGE: Create branded premium representing the Dark Horse logo with a perceived value of $10. Additionally, the premium had to be visible but not accessible enough to be stolen and the packaging couldn’t be larger than 3.5”W x 3.5”D x […]

December 2, 2021

HP Cyber-Security Lead-Gen Kit CAMPAIGN: HP launched a full court press for their Secure Printing equipment and services. Using Hollywood celebrity Christian Slater and Michael Calce*, HP wanted to drive home the seriousness of cyber threats to CIO’s of Fortune 5000 companies and other enterprises. CHALLENGE: Create an interactive and measurable experience within a secure […]

November 30, 2021

Art Institute of Chicago Membership Drive CHALLENGE:  Every year, upon renewing your membership, you receive a new tote bag and membership card. There are only so many variations to a tote bag, how could you come up with something different AND represent the world-renowned branding of AIC? SOLUTION: Sometimes, we even surprise ourselves! Edventure created […]

November 25, 2021

Elite Staffing Mid-Market Lead-Gen Kit CAMPAIGN: New business campaign targeted at the middle-market client prospects which the sales team had not been able to ‘crack’. CHALLENGE: Develop a Call-To-Action campaign targeted to HR Director to demonstrate the level of personalized service Elite Staffing delivers as a trusted vendor partner. SOLUTION: Building the campaign around our […]

November 20, 2021

New Amsterdam Vodka Value-Added Pack CAMPAIGN: New Product Launch for New Amsterdam Vodka CHALLENGE: Create the packaging and an intriguing offering geared toward millennials to get them them to try New Amsterdam brand’s newest spirit. Of course, we had to stay under $4.00/pack for both premium items while being limited by fixed dimensions, most of […]

November 15, 2021

Elite Staffing Executive Level Lead-Gen CAMPAIGN: New business campaign targeted at the top 40 client prospects which the sales team had not been able to ‘crack’. CHALLENGE: Develop an attention-getting campaign targeted to CEO’s which would intrigue the recipient enough to call the Elite Acct. Exec before the Acct. Exec needed to follow up. We […]

November 12, 2021

ART INSTITUTE OF CHICAGO REBRANDING INITIATIVE CAMPAIGN: In conjunction with the opening of their Modern Wing, AIC initiated a rebranding of the museum and BBDO was tasked with creating a program to engage the community with a 500-ways of looking Modern Campaign. Each cube is numbered and marked with registration instructions. Once a found cube […]

June 30, 2020

Enthusiastically leverage existing customized outsourcing after interdependent intellectual capital.