A Winning Hand
New Amsterdam Vodka Value-Added Pack
CAMPAIGN: New Product Launch for New Amsterdam Vodka
CHALLENGE: Create the packaging and an intriguing offering geared toward millennials to get them them to try New Amsterdam brand’s newest spirit. Of course, we had to stay under $4.00/pack for both premium items while being limited by fixed dimensions, most of which was used by the bottle (as it should be).
SOLUTION: Shot Glass + Playing cards + New Amsterdam Vodka = a great time! Producing an unusually shaped deck of cards in a branded translucent case worked perfectly. Behind the scenes, Edventure printed the box, created the custom vacuum-formed tray, and packed-out case quantities for each of 240 locations.
RESULTS: Entire inventory sold out within 5 days of hitting store shelves!